All hair types need moisture to stay healthy and beautiful. However, deep hydration is especially important for curly hair. The thing is, curly hair is prone to dryness due to its specific texture. It is more likely to become frizzy, more resistant to styling and prone to damage than straight hair. That is why curly hair needs special treatment such as INSIGHT Anti-Frizz, a series of hair care products specifically designed for frizzy hair.
Our hair is primarily composed of keratin, a fibrous structural protein. Although all hair is composed of keratin, it exists in a variety of textures and types, and each hair type has its properties. For example, curly hair is more climate dependent and typically needs more nourishment and hydration than straight hair. When curly hair lacks moisture within the shaft, it becomes dry, dull, frizzy and brittle.
If you provide frizzy hair with proper care that makes up for the lack of nutrients and moisture, your locks will look healthy and beautiful. Luckily, beauty brands offer a wide array of hair care products specifically designed for wavy, curly and frizzy hair. We recommend that you choose natural shampoos, conditioners and masks formulated with nourishing and hydrating plant-derived ingredients.
INSIGHT Anti-Frizz is a complete treatment program for dry, frizzy and unruly hair. This series is made in Italy by a well-known beauty brand. It comprises a shampoo, hair mask, and a conditioner that provide special treatment for curly hair. These products are formulated with herbal extracts and vegetable oils. A unique combination of natural ingredients helps to keep your hair and scalp hydrated, provides hair follicles with nutrients, helps your hair to retain moisture, makes it soft, smooth, shiny and easy to style.
The INSIGHT Anti-Frizz products do not contain aggressive and potentially irritating surfactants such as SLS and SLES (sodium lauryl sulfate and sodium laureth sulfate), petrolatum, silicon, parabens, colourants, and allergens. The pH of each product is 5,0-6,0. All products contain ozonated water and a blend of phyto and organic extracts and oils such as hemp oil, cottonseed oil, cocoa butter and linseed extract.
Hemp oil (also known as hempseed oil) provides curly hair with vitamin E (tocopherol) and essential fatty acids. It has a nourishing, moisturising and softening effect on your hair and scalp. It improves hair elasticity and flexibility, makes curly hair noticeably tamer and easier to style.
Cottonseed oil (or simply cotton oil) helps to maintain an optimal level of moisture in the epidermal cells of the scalp, actively nourishes hair follicles and thus stimulates hair growth. This oil also regulates sebum secretion, helps to repair damaged hair structure and protects your hair from further damage.
Cocoa butter provides curly hair with the nourishment and hydration it needs, strengthens hair roots and prevents excessive hair loss. Cocoa butter has been used as a hair remedy for a long time. It makes hair smoother, shinier and softer. Cocoa butter prevents hair from tangling and makes combing and styling easier, which is especially important for curly hair because it is harder to style. This ingredient also has revitalizing properties.
Organic linseed extract contained in the INSIGHT Anti-Frizz shampoo, mask and conditioner gives your hair natural shine, improves its elasticity and flexibility, repairs damaged hair structure. Linseed extract is rich in B vitamins and thus has a soothing effect on your scalp, protects your hair from harmful environmental factors, stimulates hair growth, prevents premature grey hair and hair loss.
The INSIGHT Anti-Frizz series helps curly and frizzy hair to become healthy, strong and beautiful. In our online store Organic Shop, you can find several hair treatment programs by INSIGHT tailored for different hair types: anti-frizz, antioxidant, loss control, anti-dandruff, for coloured hair, for daily use, for damaged hair. 100% made in Italy cosmetics will take care of your hair and make you forget about hair problems once and for all!
