Frequent colouring, bleaching, perming, hot styling, blow drying, strong sun, changes in air humidity, low-quality hair care products, salt and chlorine water, and other factors can damage hair cuticle. Your hair becomes dry, dull and brittle, loses its health and shine. The Italian brand INSIGHT presents INSIGHT Damaged Hair, a series of hair care products designed to solve this problem.
Mechanical influences, UV rays, heat and chemical substances designed to penetrate the hair cuticle (hair dyes, bleaching and perming solutions) can weaken or damage the hair structure. These factors break down the chemical bonds which hold together the polypeptide chains of keratin within the hair. As a result, your hair loses its natural shine, elasticity, suppleness and volume, becomes dry and brittle. Sometimes its strength is impaired and the hair starts to fall out.
Of course, no one wants to have to deal with such a problem. However, it is nearly impossible to go without hair styling or to avoid UV rays and humidity fluctuations completely. To keep your hair healthy and beautiful, you need to choose revitalising hair care products that help to restore the damaged hair structure and minimize further damaged caused by harmful external factors that are beyond your control.
INSIGHT Damaged Hair is a series of professional quality hair care products designed to restore the shine and vitality of the hair damaged by chemicals substances, mechanical impact and climatic factors. The INSIGHT products contain a thoroughly selected blend of active ingredients (herbal extracts and plant oils) that restores and maintains the health and beauty of your hair. They restore the damaged hair structure, prevent excessive hair loss, stimulate hair growth, make the hair shinier and softer, improve its elasticity and flexibility.
The INSIGHT Damaged Hair series includes three revitalising products: a shampoo, a conditioner and a hair mask. All three products contain a combination of the key ingredients that comprises organic wheat germ extract, rice bran oil, argan oil and olive oil. These ingredients are rich in vitamins and fatty acids that are essential for the health of your hair. They penetrate deep into the hair shaft, nourishing it from the inside, and simultaneously create a thin protective layer on the hair surface.
Argan oil is produced from the kernels of the argan tree that is endemic to Morocco. It is extremely rich in fatty acids (oleic, linoleic, palmitic, stearic and linolenic). Moroccans traditionally use this oil as a natural moisturiser. It actively hydrates the hair and helps it to retain moisture, has a nourishing and conditioning effect, prevents brittle hair and split ends. Besides, argan oil penetrates into the scalp and intensively nourishes hair follicles. Thus it prevents excessive hair loss, stimulates hair growth and strengthens your hair.
Organic wheat germ extract makes your hair stronger, smoother and shinier, improves its elasticity and flexibility. It provides the hair with B vitamins, vitamins C and E, minerals (calcium, iron, magnesium, manganese, phosphorus, potassium and zinc). Due to the high content of vitamins and minerals, the extract excellently nourishes and strengthens your hair, protects it from the negative effect of harmful external factors.
Rice bran oil contains more omega 3 fatty acids than olive oil. It stimulates hair growth, normalises the hydro-lipid balance in the scalp and restores the protective functions of the epidermis. This oil also helps to retain moisture in the scalp and hair shafts, actively strengthens the hair along its entire length. It creates a thin protective layer on the hair surface to prevent moisture loss and dehydration without making the hair look greasy.
Olive oil is commonly used in cosmetics, especially by manufacturers based in the Mediterranean region. No wonder that the Italian brand INSIGHT uses it in its formulas. This oil effectively softens the hair, makes it shiny and silky smooth, and prevents excessive hair loss by nourishing hair follicles. It makes your hair grow faster, keeps it hydrated, prevents dehydration and flaking of the scalp.
All INSIGHT Damaged Hair products have a pH of 5.0-6.0. They do not contain SLS (sodium lauryl sulfate), SLES (sodium laureth sulfate), mineral oil, parabens, colourants, silicones and other potential allergens. All these hair care products are 100% made in Italy in the city of Bologna in accordance with European quality standards. The manufacturer guarantees high quality of its products beginning from the laboratory until the final delivery.
