Natural lip balms produced by the American brand EOS stand out due to their round, colourful packaging. Despite only being on the market since 2009, they are extremely popular, especially among millennials. Of course, the popularity of EOS lip balms can be partially attributed to the fact that they have been promoted by stars like Miley Cirus and Jennifer Lopez, but it definitely isn’t built on influencers alone.
EOS lip balms are made in the United States by eos Products, LLC. The company name is an acronym from “Evolution of Smooth”. Basically, EOS promises that its natural lip and skin care products will keep your lips and skin incredibly smooth and conditioned. eos Products, LLC was founded in 2006 and is based in New York, New York. Unusual spherical lip balms became the company’s first product and helped it to skyrocket to worldwide success.
By the time EOS began producing its lip balms, the market had been dominated by lip balm brands such as Carmex, Blistex, Chapstick, and Burt’s Bees, all of which had been around for decades. The founders of eos Products, LLC realized that they had to create something completely new and unusual to enter the market and survive. So they came up with the idea of pastel-coloured orbs of lip balm that would stand out among traditional tubes and sticks and catch everyone’s attention. Although EOS now produces stick lip balms as well, its round lip balms still are the company’s most popular product.
But why orbs? Was the shape chosen on a whim or was there actual reasoning for choosing such a shape? Of course, they did do in-depth consumer research at EOS. And as they did it, they discovered that the vast majority of consumers were women who used lip balms as part of their beauty routine. Many women complained that they would often lose lip balm sticks/tubes in their handbags. They liked the idea of little pots of lip balm but thought that applying lip balm with fingers was unhygienic. That’s why the founders of EOS decided to create round lip balms: they are as hygienic and easy to apply as sticks but they are easier to find in a handbag or purse thanks to their unusual shape.
Another feature of EOS lip balms that attracts everyone’s attention is their bright and varied colour scheme combined with delicious flavours which makes taking care of your lips fun and enjoyable, delivering moments of delight during daily routines. Of course, one more ingredient of their success is their high quality. Lib balms produced by EOS are formulated with natural ingredients and are safe for human health and the environment.
EOS lib balms are based on certified organic ingredients such as vegetable oils, beeswax and herbal extracts (certified by USDA and Oregon Tilth). They are free of gluten, petrolatum, parabens, paraffin and phthalates. They are also not tested on animals. However, they are not vegan because they contain beeswax. Most lip balms contain 99% to 100% natural ingredients. They take great care of the tender and delicate skin of the lips, helping to keep it soft and incredibly smooth.
EOS offers several product lines to suit any taste. They include Organic Smooth Spheres (classical organic lip balms), Visibly Soft Smooth Spheres (lip balms for extra softness), Shimmer Smooth Spheres (tinted lip balms), Active Protection Smooth Spheres (lib balms with SPF). Organic Smooth Spheres and Visibly Soft Smooth Spheres probably are the brand’s most popular lines.
EOS lip balms smooth on clear and precisely glide on lips. They feel great and don’t make your lips greasy or sticky. These lip balms are formulated with shea butter, coconut oil and olive oil that nourish and moisturise the lips, make them soft and keep them protected. Another important ingredient is beeswax that has healing and anti-inflammatory properties. Finally, natural herbal and fruit extracts are rich in vitamins and other nutrients. They help to keep the lips conditioned and have a really nice flavour.
eos Products, LLC offers its lip balms, hand lotions, body lotions and shave creams through retailers in the United States and Canada as well as through online stores. Thanks to online stores, you can buy EOS lip balms wherever you live. Our online shop Organic Store offers 100% original EOS lip balms at affordable prices. All you have to do is add the lip balms you want to buy to your shopping cart and then submit your order. Our managers will take care of the rest!
